A NEW FRAME OF MIND. The Story Behind Karoo A NEW FRAME OF MIND. The Story Behind Karoo


We always wanted to do something truly different from either a traditional optometrist or retail frame store. We wanted to offer the quality eye care and precision vision correction of the former with the wide selection and affordability of the latter.

More than that, we wanted to build frames that would allow people to express themselves, find their own style, and make them want to wear their glasses out. Our vision didn’t fit into any existing framework; we had to figure out how to frame it ourselves.

story_img2FRAME YOUR LIFE.

In a world wide open, there are endless possibilities to frame a life that truly inspires you. Don’t let anyone else choose the frame you have to live in. No two people are the same and no two lives can fit in the same frame.

With Karoo we want to give you the variety of choices you need to find the frames that fit you absolutely perfectly, not just your face, but your inner self as well. The choice is all yours, how will you frame your life?

story_img3SEE AND BE SEEN.

Your glasses are your window to the wide world around you. They help you to see all of its natural beauty in perfect focus. We provide only the best quality lenses to make sure that your vision is always crystal clear. Your glasses are also the world’s window to you; your unique personality and style.

Your glasses frame your eyes and, as they say, the eyes are the windows to the soul. Don’t settle for anything but a frame that complements and enhances them, giving the world around you the clearest possible glimpse of who you are.

Want Total Eye Health?

We believe in face-to-face meetings. That’s why we want you to come in to the office and experience what we can do for your eye health in person. After that initial meeting you will be able to enroll in our passport program and buy glasses here on the site next time, if you’re so inclined. Sign up for your free consultation today!