Privacy Statement and Notice of Privacy Practices

Last Modified: August 12, 2015


PLEASE READ THIS PRIVACY CAREFULLY. This Privacy Statement and Notice of Privacy Practices (“Privacy Policy”) sets forth the privacy practices of Karoo Optique PCM, LLC., a Georgia corporation with its offices at 650 North Avenue, NE, Suite 103 Atlanta, GA 30308 (collectively “We”, “Us” or the “Company”). This Privacy Policy governs your use of the website, and your use of any affiliated third-party websites that may contain a link to this Privacy Policy, or to any pages, facilities, services, or capabilities accessible on (the “Sites”).

This Privacy Policy shall apply strictly to information collected in the United States. This Privacy Policy describes how We treat your use of the Sites and when you purchase our products (“Products”) and use our services (“Services”) which we define below in the Description of Products and Services section of this Privacy Policy, including the collection, storage, transfer, sharing and handling of your personally identifiable information (“Personally Identifiable Information” or “PII”) and your non-personally identifiable information ( “Non Personally Identifiable Information” or “NPII”).

Changes or Updates to this Privacy Policy

We reserve the right to revise or update this Privacy Policy at any time, and you agree to be bound by those revisions or updates. We will notify you of any changes to the Privacy Policy by posting the revised or updated Privacy Policy and its “Last Modified” date on the Sites. Your use of the Sites thereafter constitutes your agreement to and acceptance of the Privacy Policy and its revisions or updates. You should periodically read the Privacy Policy to learn of any revisions or updates. In the event we materially change the way in which we use your PII we will provide you with at least 30 days notice and ask you to affirmatively accept the changes to a new Privacy Policy.

This Privacy Policy is incorporated as part of the Terms of Service which apply with respect to your use of the Sites. The information you provide to us is also governed by the Terms of Services. If you do not agree to the terms and conditions of this Privacy Policy, including having your information used in any of the ways described in this Privacy Policy do not provide us with your information. If you do not agree to the terms of this Privacy Policy, please do not use the Sites.

This Privacy Policy does not apply to information you may choose to provide to us that does not otherwise display or link to this Privacy Policy or that does not have this Privacy Policy prominently displayed at the point of the collection of your information. By providing us your information you acknowledge that you have read this Privacy Policy and consent to the privacy practices as described in this Privacy Policy. Your further affirm your consent by submitting content or materials to us through our Sites. This Privacy Policy is not intended to and does not create any contractual or other legal right in or on behalf of any person.

Contact and Electronic Communications Opt Out

By providing your information to us on our Sites, you agree that we can communicate with you electronically by electronic mail regarding any security, privacy, eye healthcare or administrative issues relating to your use of the Sites or the Products or Services and generally for business purposes, i.e. notifications and important messages related to the use of our Products and Services.

If, at any time after providing your information to us or electing to sign up for Products or Services, you change your mind about receiving information from us, send us a request specifying your new choice. Simply send your request to If you have any specific questions about this Privacy Policy, please email us at

Description of Products and Services

We provide our customers with uniquely branded, highly functional, fashionable frames and glasses (“Products”) in combination with the services available at our retail locations including optometry and eye healthcare related specialty services (“Eye Care Services”) and the ability to purchase our Products on the Sites once you have visited our retail stores by participating in the Passport Program collectively the (“Services”).

Each pair of frames lenses is custom designed for the individual customer according to their prescriptions by our eye care professionals. The result is the highest quality user experience and delivery of both a functional and fashionable eye ware that is specially and individual created for our customer. The result allows you to see the world, and that you want the world to see you in. We make glasses that let you explore a life wide open!

Information We Collect From You

We collect two types of information from you when you visit our Sites or when you purchase our Products or use our Services: (1) “personally identifiable information” (as defined below) and (2) non-personally identifiable information (as defined below).

Personal Identifiable Information (“PII”)


Non-Personally Identifiable Information (“NPII”)

Non-Personally Identifiable Information can be technical information or it can be demographic information, such as your age, gender, or interests. NPII may also mean aggregated, non-identifiable or anonymized information. NPII does not identify you personally. If you do provide us with non-personally identifiable information, we may use it for the purposes described in this statement or where it is collected, or any other legal purpose.

Here are some examples of the ways in which we may collect and store your non-personally identifiable information when you visit our Sites, and how we use such information:

  • Log Information. When you visit our Sites or view content provided by the Company we automatically collect and store certain information in our server logs. This type of information includes details of how you used our Sites, IP address information described below, web pages which have been viewed by a visitor, data and time, domain type, device event information such as crashes, system activity, hardware, settings, browser type or version, browser language, the date and time of your request and referral URL.
  • Internet Protocol (IP) address. Your “IP address” is a number that lets computers attached to the Internet know where to send you data, such as the screens and pages of our Services that you view. We use this information to deliver our screens and pages to you upon request, to tailor our services to the interests of you and our other visitors, and to measure traffic to and within our services.
  • Demographic Information. “Demographic information” may be your gender, age, zip code, and interests. We may collect such information about you visit our Sites, use or Products and Services and use it to provide you with personalized Products and Services and to analyze trends to ensure that our Services and the information on them is targeted to meet your needs. Please note that we also consider aggregated information, which is not personally identifiable, to be non-personally identifiable information.

Sharing and Disclosure of PII and NPII

Personally Identifiable Information. Primarily, we may share or disclose your PII in the following instances:

  • To fulfill a service to you.

For example, if you email us a question, we may use your email address to process your request and respond to your question.

  • To offer you products from our affiliates, strategic partners, agents, or from third-party marketers and other unaffiliated parties that we believe may be of interest to you, or to assist such parties for research, administrative, and/or business purposes.

These parties may contact you with an offer or advertisement related to a product or service, or they may use such information for their own research, administration or business purposes.

  • To unaffiliated third-party service providers, agents, or independent contractors who help us maintain our services and us with other administrative services (including, but not limited to, order processing and fulfillment, providing customer service, maintaining and analyzing data, sending customer communications on our behalf, and entry collection, winner selection and prize fulfillment for contests, sweepstakes, redemption of online gift cards and other promotions).

The Company requires these service-related companies to comply with the principles set out in the Privacy Policy, and requires them to use such information only for the purposes for which it was provided to them.

  • To complete your purchase.

If you choose to make a purchase of one of our Products or on or through our Services, we may ask you for your credit card number, billing address, physical address for delivery of our Products and other information in connection with completing such purchase, and we may use such information to fulfill your purchase. We may also provide such information, or other PII provided by you, to unaffiliated third-parties to complete your purchase (for example, to process your credit card or complete your delivery).

  • To comply with law, or in the good faith belief that such action is necessary to conform to the requirements of law, or comply with legal process served on us, and to protect and defend our rights or property, including our rights and property and our services, or act in urgent circumstances to protect the personal safety of you and our other visitors.
  • To third parties as part of a corporate reorganization process including, but not limited to, mergers, acquisitions, and sales of all or substantially all of our assets.
  • To track and analyze NPII, i.e. non-identifying, aggregate usage and volume statistical information from our visitors and customers and provide such information to third parties.
  • To protect against fraud and potential fraud.

We may verify the information you provide to obtain our Products and Services through third parties. In the course of such verification, we may receive additional PII about you from such services. In particular, if you use a credit card or debit card to purchase services with us, we may use card authorization and fraud screening services to verify that your card information and address match the information you supplied to us, and that the card has not been reported as lost or stolen.

Non-personally identifiable information. We may share and disclose your NPII for the purposes described in this statement or where it is collected, or any other legal purpose, including, when and where applicable, sharing and disclosing non-personally identifiable information combined with PII.

Cookies and Other Technology

We use “cookies” to collect information about how you use our website when you visit the Sites. You can learn more about how the Sites utilizes cookies by clicking here: You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the Site. If you do not accept cookies, however, you may not be able to use all portions of the Sites.

Third-Party Links and Websites

Our Sites may contain links to third-party services. While we endeavor to work with third parties that share our respect for user privacy, we are not responsible for the websites or privacy practices of such third-parties. You are responsible for knowing when you are leaving our website to visit a third party website, and for reading and understanding the terms of use and privacy policy statements for each such third party.

Children Under 13

The Sites, Product and Services provided by the Company are not directed to persons under 13. We do not knowingly collect PII from children under 13. If you become aware that your child is accessing the Sites or providing PII without your consent, please contact us by using the information provided in the Contact and Electronic Communications section of this Privacy Policy.

Social Media and Community Platforms

Any information, communications, or material of any type or nature that you submit to the Site or through the Services (including, but not limited to any Site contained on a social media platform or website such as Facebook, Pinterest, Instagram or Twitter) by email, posting, messaging, uploading, downloading, or otherwise (collectively, a “Submission”), is done at Your own risk and without any expectation of privacy.

We cannot control the actions of other users of any social media platform or website and the Company is therefore not responsible for any content or Submissions contained on such sites and platforms. By visiting our Site contained on a social media platform or website, you are representing and warranting to us that you have reviewed the applicable Privacy Policy and terms of use of such platform or website and that you will abide by all such provisions contained therein.

We may provide public areas on our services, such as forums and chat rooms, where you can post information about yourself and others. Please exercise discretion and use caution with respect to your information, especially in such public areas. We do not control who reads postings on our Sites, or how they may use or disclose such information. If you choose to voluntarily disclose information on public portions of our Sites, that information will be publicly available and can be collected and used by others. For example, if you post your email address, you may receive unsolicited messages. PLEASE BE EXTREMELY CAREFUL WHEN DISCLOSING ANY INFORMATION ABOUT YOURSELF OR OTHERS IN PUBLIC AREAS OF OUR SERVICES.WE ARE NOT RESPONSIBLE FOR THE USE OR DISCLOSURE OF SUCH INFORMATION.

How We Protect Your Information

No data transmissions over the Internet are completely secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us or others over the Internet. You transmit such information at your own risk. Once we receive your transmission, we make reasonable efforts to ensure the security of our systems. We use firewalls to protect your information from unauthorized access, disclosure, alteration, or destruction. However, this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of such firewalls or secure server software.

Contests, Promotions, and Giveaways

We may conduct giveaways, contests and other promotions on the services in which we may ask you for additional information. We use and treat this information in accordance with the terms of this Privacy Policy. Participation in such giveaways and contents is not necessary to use the services, and you may choose whether you wish to participate in any particular giveaway or contest, without affecting your general use of the Sites.

Visitors to Our Sites from Outside of the United States

Our Sites are intended for and directed to consumers in the United States of America. If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring information about you, including PII, to a country and jurisdiction that does not have the same data protection laws as the European Union, and you consent to: the transfer of information about you, including PII, to the U.S.; and the use and disclosure of information about you, including PII, as described in this Privacy Policy.